Marketing & PR Consultancy
AEM was founded by Ivette Rodriguez in 1997 with the goal to provide strategy and consultation to studios, networks, OTT and media, navigating the emerging Latino market. AEM works with the top Mexican, Latin American and US Latino filmmakers and content creators and has worked on award winning films such as ROMA, The Revenant, Amores Perros, Y Tu Mama Tambien, Frida, El Crimen Del Padro Amaro, Marie Full of Grace, The Motorcycle Diaries, Crash and Real Woman Have Curves among others.
In addition, AEM has curated and executed Hispanic marketing campaigns for hundreds of major motion pictures and Television including Iron Man, Superman, X-Men, Deadpool, Kingsmen, The Croods, and Home, and Queen Of The South.
Recognized as a leading authority and innovator in the Latino entertainment content and consumer space, Ivette Rodriguez has 25+ years experience in content marketing and Public Relations with extensive experience leading strategic and integrated campaigns for a diverse group of high-profile personalities, brands, films and platforms.
In 1997 recognizing the potential of the growing U.S. Latino market, she left her studio job and founded AEM, with the goal to have studios and networks authentically and successfully navigate the emerging market while also bridging the divide of Hispanic media and organizations to the industry, which was barely acknowledged, and has now proven to be a vital segment both creatively and in audience demographics.
Ivette has been dedicated to empowering the Latino community and women of color and serves on several national Hispanic boards including NHMC and CHCI as well as leads and participates in diversity committees in Hollywood dedicated to representation and inclusivity. She is a Public Relations member of the Academy of Motion Picture Arts & Sciences.
Ivette was born in Puerto Rico, raised in New Jersey, resides in Venice, CA and is the proud mom of Alexandra and Isabella.
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